Lightrein
Lightrein serves Canadian photographers with exceptional studio lighting, light modifiers and accessories, including some of the finest hand-dyed muslin backdrops available. Since 1988, Lightrein has provided photographers of all levels with expert advice, top-notch support, and outstanding value.
Challenge
Lightrein, being a fairly established business for a number of years "offline", wanted to explore new ways of capturing new buyers. Entering an online market was the most efficient way of achieving that goal.
Solution
350 Designs worked with Lightrein’s programming team to create an online shopping experience that is modern, streamlined, and intuitive. Their existing branding was developed to be more cohesive.
Result
The redesigned navigation and site structure make it simple for users to browse Lightrein’s product listing. Products are showcased and organized in a way that makes online browsing and purchasing efficient and effortless.
Additional information
